Challenge: PayPal.com’s new members encountered difficulties in completing their first transaction, achieving only a 48% success rate, significantly lower than the 90% for established users. To tackle this issue, a project was initiated to enhance the checkout experience for new members, thereby aiming to increase their transaction success rate.
Outcome: For this project, a user-centered design approach was adopted, focusing on creating an intuitive checkout process for new users. Key pain points were addressed through rapid prototyping and user testing. This iterative process led to the development of two distinct design concepts, which were evaluated through an A/B test.
Services: Product Design and UI Design